Social Network Analysis in Telecommunications

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Éditeur :

Wiley


Collection :

Wiley and SAS Business Series

Paru le : 2011-05-09

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Description

A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships
The key to any successful company is the relationship that it builds with its customers. This book shows how social network analysis, analytics, and marketing knowledge can be combined to create a positive customer experience within the telecommunications industry. Reveals how telecommunications companies can effectively enhance their relationships with customers Provides the groundwork for defining social network analysis Defines the tools that can be used to address social network problems
A must-read for any professionals eager to distinguish their products in the marketplace, this book shows you how to get it done right, with social network analysis.
Pages
304 pages
Collection
Wiley and SAS Business Series
Parution
2011-05-09
Marque
Wiley
EAN papier
9780470647547
EAN PDF
9781118010945

Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
304
Taille du fichier
4332 Ko
Prix
58,66 €
EAN EPUB
9781118010952

Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
304
Taille du fichier
3021 Ko
Prix
58,66 €