Téléchargez le livre : Grow the Core

Grow the Core

How to Focus on your Core Business for Brand Success de

Éditeur :

Wiley


Paru le : 2012-12-27

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Description

Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times.

These days, it's a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. In reality, virtually all  top–performing companies achieve superior results through a leading position in their core business. Unfortunately, there's very little in the way of practical advice on how to do this. Grow the Core shows you how tofocus on your core business for brand success, with a program of eight workouts road-tested by the author's consultancy, the brandgym.

The book provides inspiration, practical advice and proven tools for building and strengthening your core business. It is packed with case studies from brandgym clients, including Mars, Friesland Campina, SAB Miller and Danone. The book features exclusive brandgym research, in addition to front–line experience on over one hundred brand coaching projects.
Pages
256 pages
Collection
n.c
Parution
2012-12-27
Marque
Wiley
EAN papier
9781118484715
EAN PDF
9781118484692
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
256
Taille du fichier
4014 Ko
Prix
22,68 €
EAN EPUB
9781118484708
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
256
Taille du fichier
8090 Ko
Prix
22,68 €

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