The Fine Art of Success

How Learning Great Art Can Create Great Business

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Éditeur :

Wiley


Paru le : 2011-05-09



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Description
You've read about Jack Welch, Lou Gerstner and Steve Jobs - but what can you learn about business from van Gogh and Picasso?
The Fine Art of Success shows why you should look to pop-stars like Madonna or artists like Damian Hirst for guidance on innovation, competitive advantage, leadership, and a host of other business issues.
Managers, marketing professionals, and students will see how these creative artists can help their organizations. Chapters include Madonna - Strategy at the dance floor; Damian Hirst - The shark is dead/How to build yourself a new market; Beuys – Understanding creativity, is every manager an artist; Picasso – Art lessons for global managers; Koons – Made in Heaven produced on eart; and Paik – Global Groove, innovation through juxtaposition.
With controversial ideas, fascinating facts and memorable examples, The Fine Art of Success delivers business lessons that you'll be eager to apply.
Pages
208 pages
Collection
n.c
Parution
2011-05-09
Marque
Wiley
EAN papier
9780470661062
EAN PDF
9781119990161

Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
208
Taille du fichier
1536 Ko
Prix
32,18 €
EAN EPUB
9781119992530

Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
208
Taille du fichier
840 Ko
Prix
32,18 €

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