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Louise Reader

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Description
The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for.

Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike.

In the twenty-first century, Free is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future.
Pages
288 pages
Collection
n.c
Parution
2009-07-07
Marque
Grand Central Publishing
EAN papier
9781401322908
EAN EPUB
9781401394516
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
0
Taille du fichier
788 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
8,99 €

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