Summary: Made in Japan

Review and Analysis of Morita, Reingold and Shimomura's Book de

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Business Book Summaries


Paru le : 2014-09-29

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Description
The must-read summary of Akio Morita, Edwin Reingold and Mitsuko Shimomura's book: "Made in Japan: Akio Morita and Sony".

This complete summary of the ideas from Akio Morita, Edwin Reingold and Mitsuko Shimomura's book "Made in Japan" tells the story behind the fascinating journey of Sony, right from its early rocky stages to their status as a world leader. In their book, the authors reveal how the company realised that marketing would be as important as the product itself. This summary describes the ups and downs of the journey and the secrets behind Sony's global success.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge

To learn more, read "Made in Japan" and discover the story behind the technology giant and why so many of its ideas have been implemented by others.
Pages
40 pages
Collection
n.c
Parution
2014-09-29
Marque
Business Book Summaries
EAN papier
9782511046296
EAN EPUB SANS DRM
9782511016039

Informations sur l'ebook
Prix
9,99 €

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