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Summary: Word of Mouth Marketing

Review and Analysis of Sernovitz's Book de

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Business Book Summaries


Paru le : 2014-11-12

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Description
The must-read summary of Andy Sernovitz's book: "Word of Mouth Marketing: How Smart Companies Get People Talking".

This complete summary of the ideas from Andy Sernovitz's book "Word of Mouth Marketing" shows how this type of marketing isn't really about the marketers, or even marketing itself. It's all about creating happy customers and making them your best advertisers. In his book, the author explains the characteristics that make word of mouth marketing great for your business and why you should focus on the happiness of your customers in order to drive sales.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge

To learn more, read "Word of Mouth Marketing" and discover why your customers are the real driving force behind your marketing.
Pages
38 pages
Collection
n.c
Parution
2014-11-12
Marque
Business Book Summaries
EAN papier
9782511042236
EAN EPUB SANS DRM
9782511022139
Informations sur l'ebook
Prix
9,99 €

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