Téléchargez le livre : International Fragmentation

International Fragmentation

Impacts and Prospects for Manufacturing, Marketing, Economy, and Growth de

,

Éditeur :

Palgrave Macmillan


Collection :

International Marketing and Management Research

Paru le : 2016-09-29

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Description

This book addresses the increased fragmentation and internationalization of production. It explores how concurrent business transformations in manufacturing and marketing impact global and developing economies, and how supply chain initiatives and information sharing impact overall organizational performance. It further connects marketing and advertising as an important link between organizations and its partners; education as a bridge between developing and developed world economies; and growth as a long-term objective of increasing integration at the regional and global level. 


Through a series of case studies, scholars across the US and France contribute chapters on the manufacturing, marketing, and internationalization of luxury fashion brands, music advertising, the growth of Amazon, and the business landscapes in India, China, Africa, and North Korea. The book provides academic libraries, international business scholars, graduate students, and policy makers with insights and opportunities that enable firms to achieve a competitive advantage in the marketplace. 
Pages
154 pages
Collection
International Marketing and Management Research
Parution
2016-09-29
Marque
Palgrave Macmillan
EAN papier
9783319338453
EAN PDF
9783319338460
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
15
Taille du fichier
3420 Ko
Prix
52,99 €
EAN EPUB
9783319338460
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
15
Taille du fichier
655 Ko
Prix
52,99 €

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