Téléchargez le livre : Let's Get Engaged! Crossing the Threshold of Marketing's Engagement Era

Let's Get Engaged! Crossing the Threshold of Marketing's Engagement Era

Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference

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Springer


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Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Paru le : 2015-12-12



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Description

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
This volume includes the full proceedings from the 2014 Academy of Marketing Science (AMS) Annual Conference held in Indianapolis, Indiana, entitled Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era. The volume includes manuscripts relevant to marketing strategy, consumer behaviour, quantitative modelling, among others.
Pages
896 pages
Collection
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Parution
2015-12-12
Marque
Springer
EAN papier
9783319118147
EAN PDF
9783319118154
Informations sur l'ebook
Nombre pages copiables
8
Nombre pages imprimables
89
Taille du fichier
51743 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
210,99 €
EAN EPUB
9783319118154
Informations sur l'ebook
Nombre pages copiables
8
Nombre pages imprimables
89
Taille du fichier
1014 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
210,99 €

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