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Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…

Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference

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Éditeur :

Springer


Collection :

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Paru le : 2014-11-05



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Description

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
This volume includes the full proceedings from the 2012 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana, entitled Marketing Dynamism & Sustainability: Things Change, Things Stay the Same.
Pages
836 pages
Collection
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Parution
2014-11-05
Marque
Springer
EAN papier
9783319109114
EAN PDF
9783319109121
Informations sur l'ebook
Nombre pages copiables
8
Nombre pages imprimables
83
Taille du fichier
137544 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
210,99 €

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