Téléchargez le livre : Handbook of Integrated CSR Communication

Handbook of Integrated CSR Communication



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Éditeur :

Springer


Collection :

CSR, Sustainability, Ethics & Governance

Paru le : 2016-12-29



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Description
This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR.
This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.
Pages
501 pages
Collection
CSR, Sustainability, Ethics & Governance
Parution
2016-12-29
Marque
Springer
EAN papier
9783319446981
EAN PDF
9783319447001
Informations sur l'ebook
Nombre pages copiables
5
Nombre pages imprimables
50
Taille du fichier
8253 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
304,89 €
EAN EPUB
9783319447001
Informations sur l'ebook
Nombre pages copiables
5
Nombre pages imprimables
50
Taille du fichier
3052 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
304,89 €

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