Téléchargez le livre : A Twenty-First Century Guide to Aldersonian Marketing Thought

A Twenty-First Century Guide to Aldersonian Marketing Thought



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Springer


Paru le : 2006-02-23



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Description
A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. Both Alderson’s seminal contributions to marketing theory and his "best practices" articles in the areas of marketing management and ethics have been reproduced. Contributions by others about Wroe Alderson include a biography and a number of previously published articles that build on Alderson's theoretical contributions. Six original articles further explore Wroe Alderson's life, his work, his character and his intellectual impact. This book also contains two bibliographies: one of material written by Alderson over a forty year period and the other of publications that discuss his work. This single volume provides readers with an "in depth" understanding of the nature, the scope, and the magnitude of Alderson’s highly original and lasting contributions to marketing theory and thought.
Pages
581 pages
Collection
n.c
Parution
2006-02-23
Marque
Springer
EAN papier
9780387261751
EAN PDF
9780387281810
Informations sur l'ebook
Nombre pages copiables
5
Nombre pages imprimables
58
Taille du fichier
2478 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
147,69 €

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