Téléchargez le livre : Popular Music as Promotion

Popular Music as Promotion

Music and Branding in the Digital Age

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Éditeur :

Polity


Paru le : 2016-12-27



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Description

'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges – and what is at stake for music makers and for culture.
Today, recording artists are positioned as 'artist-brands' and popular music as a product to be licensed by consumer and media brands. Leslie M. Meier examines key consequences of shifting business models, marketing strategies, and the new 'common sense' in the music industries: the gatekeeping and colonization of popular music by brands.
Popular Music as Promotion is important reading for students and scholars of media and communication studies, cultural studies and sociology, and will appeal to anyone interested in new intersections of popular music, digital media and promotional culture.
Pages
216 pages
Collection
n.c
Parution
2016-12-27
Marque
Polity
EAN papier
9780745692210
EAN PDF
9780745692234
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
216
Taille du fichier
1536 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
65,62 €
EAN EPUB
9780745692258
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
216
Taille du fichier
379 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
20,26 €

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