Téléchargez le livre : Conference Proceedings Trends in Business Communication 2016
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Description

These proceedings focus on selected aspects of the current and upcoming trends in business communication. In detail the included scientific papers analyse and describe communication processes in the fields of sports, finance, culture, politics, brand management and corporate communications. The variety of the papers delivers added value for both scholars and practitioners. This book is the documentation of the symposium “Trends in Business Communication”, which took place at the University of Applied Sciences in Kufstein, Tyrol. 
Pages
194 pages
Collection
n.c
Parution
2017-02-07
Marque
Springer Gabler
EAN papier
9783658172534
EAN PDF
9783658172541
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
19
Taille du fichier
3881 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
94,94 €

Prof. Dr. Timo Becker is a Professor for management and Rector of the University of Arts and Applied Sciences in Freiburg. The following three editors are faculty members at Kufstein University of Applied Sciences in the study programs „Marketing and Communication Management“ and „Digital Marketing“. Dr. Peter Schneckenleitner is a lecturer for communication management. Prof. (FH) Dr. Wolfgang Reitberger is Professor for communication management. Prof. (FH) Dr. Alexandra Brunner-Sperdin is Professor for marketing.

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