Téléchargez le livre : Developing International Strategies

Developing International Strategies

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Éditeur :

Springer


Paru le : 2016-09-09

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Description

This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a challenge. The book addresses this, putting forward suggestions that allow large and medium-sized companies to profit from internationalization.
After a comprehensive introduction to internationalization and strategic planning, the authors make clear recommendations, suggesting detailed processes for developing international strategies. The book distinguishes between going global for new markets and internationalizing production and sourcing. For both, the book proposes procedures for performing meaningful strategic analyses and for developing successful international strategies. Lastly, it highlights the challenges faced by international companies and discusses useful decision processes.
The book offers valuable insights for company executives, participants in Executive MBA programs, and master’s students.
Pages
218 pages
Collection
n.c
Parution
2016-09-09
Marque
Springer
EAN papier
9783662531228
EAN PDF
9783662531235
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
21
Taille du fichier
4598 Ko
Prix
52,74 €
EAN EPUB
9783662531235
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
21
Taille du fichier
3400 Ko
Prix
52,74 €

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