Téléchargez le livre : Managing Media Firms and Industries

Managing Media Firms and Industries

What's So Special About Media Management? de

,

Éditeur :

Springer


Collection :

Media Business and Innovation

Paru le : 2015-08-20

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Description
This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.
Pages
382 pages
Collection
Media Business and Innovation
Parution
2015-08-20
Marque
Springer
EAN papier
9783319085142
EAN PDF
9783319085159
Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
38
Taille du fichier
4567 Ko
Prix
142,93 €
EAN EPUB
9783319085159
Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
38
Taille du fichier
1229 Ko
Prix
142,93 €

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