Téléchargez le livre : Media Convergence Handbook - Vol. 1

Media Convergence Handbook - Vol. 1

Journalism, Broadcasting, and Social Media Aspects of Convergence de

,

Éditeur :

Springer


Collection :

Media Business and Innovation

Paru le : 2015-11-20

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Description

The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence.
Volume I of the Media Convergence Handbook encourages an active discourse on media convergence by introducing the concept through general perspective articles and addressing the real-world challenges of conversion in the publishing, broadcasting and social media sectors.
Pages
429 pages
Collection
Media Business and Innovation
Parution
2015-11-20
Marque
Springer
EAN papier
9783642544835
EAN PDF
9783642544842
Informations sur l'ebook
Nombre pages copiables
4
Nombre pages imprimables
42
Taille du fichier
8212 Ko
Prix
91,88 €
EAN EPUB
9783642544842
Informations sur l'ebook
Nombre pages copiables
4
Nombre pages imprimables
42
Taille du fichier
3881 Ko
Prix
91,88 €

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