Téléchargez le livre : Advertising Confluence

Advertising Confluence

Transitioning Marketing Communications into Social Movements de

,

Éditeur :

Palgrave Pivot


Collection :

International Marketing and Management Research

Paru le : 2014-12-15

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Description
Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens bring together articles that analyze creative social advertising in US, France, and Tunisia and offer a wide spectrum of advertising confluence from both the developed and emerging world. Contributors focus on both empirical studies with practical application as well as examinations of theoretical and methodological developments in the field of advertising studies. In all, they examine the wide range of global and local advertising strategies, the depth of integrated marketing communications, and the future of social media advertising.
Pages
122 pages
Collection
International Marketing and Management Research
Parution
2014-12-15
Marque
Palgrave Pivot
EAN papier
9781137492241
EAN PDF
9781137492265
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
12
Taille du fichier
1024 Ko
Prix
52,74 €

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