Téléchargez le livre : International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines

International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines

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Éditeur :

Palgrave Pivot


Collection :

International Marketing and Management Research

Paru le : 2013-07-26

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Description
International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products. The contributors of International Business Realisms analyze instances of interdisciplinary marketing and branding for the global market place and distill practical implications for effective international and domestic marketing.
Pages
108 pages
Collection
International Marketing and Management Research
Parution
2013-07-26
Marque
Palgrave Pivot
EAN papier
9781137379078
EAN PDF
9781137376466
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
10
Taille du fichier
1157 Ko
Prix
52,74 €

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