Téléchargez le livre : Contemporary Case Studies on Fashion Production, Marketing and Operations

Contemporary Case Studies on Fashion Production, Marketing and Operations

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Éditeur :

Springer


Collection :

Springer Series in Fashion Business

Paru le : 2017-12-04

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Description
This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business.
Pages
243 pages
Collection
Springer Series in Fashion Business
Parution
2017-12-04
Marque
Springer
EAN papier
9789811070068
EAN PDF
9789811070075
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
24
Taille du fichier
4209 Ko
Prix
168,79 €
EAN EPUB
9789811070075
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
24
Taille du fichier
1812 Ko
Prix
168,79 €

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