Téléchargez le livre : The Politics of Marketing the Labour Party

The Politics of Marketing the Labour Party

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Éditeur :

Palgrave Macmillan


Paru le : 2004-11-23

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Description
The Labour Party has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized the importance of imagery and symbolic communication long before the time of Kinnock, Mandelson and Blair. Politics of Marketing the Labour Party traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies.
Pages
262 pages
Collection
n.c
Parution
2004-11-23
Marque
Palgrave Macmillan
EAN papier
9780333689523
EAN PDF
9780230597617
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
26
Taille du fichier
2345 Ko
Prix
51,04 €

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