Téléchargez le livre : The Strategy Planning Process

The Strategy Planning Process

Analyses, Options, Projects de

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Éditeur :

Springer


Paru le : 2018-04-18

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Description

Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company’s strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company’s current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous concrete examples. As a result of studying applications of the book in practice, the second edition benefits from a simplified, hands-on analysis and planning process at the business level.
Pages
265 pages
Collection
n.c
Parution
2018-04-18
Marque
Springer
EAN papier
9783662562208
EAN PDF
9783662562215
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
26
Taille du fichier
10383 Ko
Prix
63,29 €
EAN EPUB
9783662562215
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
26
Taille du fichier
4137 Ko
Prix
63,29 €

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