Téléchargez le livre : Bernard Shaw and Modern Advertising

Bernard Shaw and Modern Advertising

Prophet Motives de

Éditeur :

Palgrave Macmillan


Collection :

Bernard Shaw and His Contemporaries

Paru le : 2018-06-13

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Description

This book charts how promotional campaigns in which Bernard Shaw participated were key crucibles within which agency and personality could re-negotiate their relationship to one another and to the consuming public. Concurrent with the rise of modern advertising, the creation of Shaw’s 'G.B.S.' public persona was achieved through masterful imitation of patent medicine marketing strategies and a shrewd understanding of the relationship between product and spokesman. Helping to enhance the visibility of his literary writing and dovetailing with his Fabian political activities, 'G.B.S.' also became a key figure in the evolution of testimonial endorsement and the professionalizing of modern advertising. The study analyzes multiple ad series in which Shaw was prominently featured that were occasions for self-promotion for both Shaw and the agencies, and presage the iconoclastic style of contemporary 'public personality' and techniques of celebrity marketing.
Pages
181 pages
Collection
Bernard Shaw and His Contemporaries
Parution
2018-06-13
Marque
Palgrave Macmillan
EAN papier
9783319786278
EAN PDF
9783319786285
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
18
Taille du fichier
4424 Ko
Prix
31,64 €
EAN EPUB
9783319786285
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
18
Taille du fichier
2755 Ko
Prix
31,64 €

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