Service Innovation in Agricultural Business

Exploring the Influence of Digital Information Technologies

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Éditeur :

Springer Gabler


Collection :

BestMasters

Paru le : 2018-09-05



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Description

This thesis provides a holistic view on the topic via an exploratory interview study approach. Looking through a service-dominant-logic-lens, the author puts the insights of the farm automatization industry in relation to existing service innovation literature. The influence of interconnectivity is illustrated stepwise. Models of the present and the future value network are drawn, which show the expanding need of information exchange between the value network and the supply chain. Additionally, the author identifies the interplay of interconnectivity and the demand for transparency as the driver for new service innovations. To ensure the information exchange, the need of a non-proprietary data exchange platform in the agricultural sector is being suggested.  

Pages
100 pages
Collection
BestMasters
Parution
2018-09-05
Marque
Springer Gabler
EAN papier
9783658235703
EAN PDF
9783658235710

Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
10
Taille du fichier
1372 Ko
Prix
52,74 €