Restaurant Chains in China

The Dilemma of Standardisation versus Authenticity de

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Éditeur :

Palgrave Macmillan


Paru le : 2018-10-12

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Description
This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. Enterprises have the option to meet the former demand by offering authentic products and services while the latter could be achieved through standardization. Although it seems ideal to combine both concepts, they seemingly contradict each other leading to suppliers facing an authenticity-standardization paradox.  The authors identify, analyze, and provide solutions for this authenticity-standardization paradox based on a series of case studies of restaurants in China. This book will be of interest to scholars, business owners, and consultants.
Pages
126 pages
Collection
n.c
Parution
2018-10-12
Marque
Palgrave Macmillan
EAN papier
9789811309854
EAN PDF
9789811309861

Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
12
Taille du fichier
3441 Ko
Prix
94,94 €
EAN EPUB
9789811309861

Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
12
Taille du fichier
7567 Ko
Prix
94,94 €

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