Téléchargez le livre : Trust, Institutions and Managing Entrepreneurial Relationships in Africa

Trust, Institutions and Managing Entrepreneurial Relationships in Africa

An SME Perspective de

Éditeur :

Palgrave Macmillan


Collection :

Palgrave Studies of Entrepreneurship in Africa

Paru le : 2018-11-27

eBook Téléchargement , DRM LCP 🛈 DRM Adobe 🛈
Lecture en ligne (streaming)
94,94 €
Téléchargement immédiat
Dès validation de votre commande
Image Louise Reader présentation

Louise Reader

Lisez ce titre sur l'application Louise Reader.

badge apple Application Louise Reader
badge Android Application Louise Reader
Description


This book highlights the importance of understanding how trust and indigenous African cultural institutions enhance the development of entrepreneurial networks and relationships in Africa. Drawing on institutional theories, the author re-examines the way that entrepreneurial behaviour can be shaped, with a focus on trust, networks and the development of relationships.  Analysing a combination of existing literature and empirical data from 50 internationally trading SMEs in Africa, this book reflects the growing interests of entrepreneurs, investors and corporate executives to develop trust and relationships with customers in order to invest and grow. By addressing the need for a greater understanding of how social and cultural institutions in Africa affect the continent’s economy, this book not only offers theoretical frameworks, but also future implications for practice and policy, and will provide essential reading for those studying emerging markets and globalisation,African business, and entrepreneurship more generally.
Pages
287 pages
Collection
Palgrave Studies of Entrepreneurship in Africa
Parution
2018-11-27
Marque
Palgrave Macmillan
EAN papier
9783319983943
EAN PDF
9783319983950
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
28
Taille du fichier
3533 Ko
Prix
94,94 €
EAN EPUB
9783319983950
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
28
Taille du fichier
2273 Ko
Prix
94,94 €

Suggestions personnalisées