Téléchargez le livre : Innovation and Creativity in SMEs

Innovation and Creativity in SMEs

Challenges, Evolutions and Prospects de

,

Éditeur :

Wiley-ISTE


Paru le : 2019-08-16

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Description
In order to survive in their market and differentiate themselves from the competition, small- and medium-sized enterprises (SMEs), which represent more than 90% of companies worldwide, need to be creative and innovative.

This book presents a conceptual framework for thinking about innovation and creativity in SMEs. It takes into account their strategic relation to their environment and the economic, technological and social changes that they face. Their ability to enhance their creativity with new ideas and to legitimize them during their implementation is also taken into account
Pages
240 pages
Collection
n.c
Parution
2019-08-16
Marque
Wiley-ISTE
EAN papier
9781786303172
EAN PDF
9781119649144
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
240
Taille du fichier
3748 Ko
Prix
163,47 €
EAN EPUB
9781119649137
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
240
Taille du fichier
1208 Ko
Prix
163,47 €

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