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The Artification of Luxury Fashion Brands

Synergies, Contaminations, and Hybridizations de

,

Éditeur :

Palgrave Pivot


Collection :

Palgrave Studies in Practice: Global Fashion Brand Management

Paru le : 2020-06-18

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Description

Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies, including corporate art collections and museums, patronage and sponsorship initiatives, and art-based brand management in the fashion sector. It provides a categorization of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at different levels. This book will be a valuable resource to researchers, providing an enhanced understanding of the potential of artification for managing brands and products.
Pages
166 pages
Collection
Palgrave Studies in Practice: Global Fashion Brand Management
Parution
2020-06-18
Marque
Palgrave Pivot
EAN papier
9783030261207
EAN PDF
9783030261214
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
16
Taille du fichier
3430 Ko
Prix
68,56 €
EAN EPUB
9783030261214
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
16
Taille du fichier
4424 Ko
Prix
68,56 €

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