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Télécharger le livre : From Art to Marketing
Marta Massi
From Art to Marketing
Taking a new approach to a relatively underexplored area, this book examines the concept of authenticity and its relevance to marketing management. The author draws on several disciplines, including arts, philosophy, sociology and psychology, as well as focusing on...
Editeur : Palgrave Macmillan
Parution : 2023-03-09

Format(s) : PDF, ePub
52,74 €
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Télécharger le livre : Consumption, Production, and Entrepreneurship in the Time of Coronavirus
Elena Gallitto , Paul Harrison , Marta Massi
Consumption, Production, and Entrepreneurship in the Time of Coronavirus
This book examines the impact of the continuing COVID-19 crisis on consumers and businesses. With stay-at-home orders and social distancing measures mandated by governments worldwide, businesses have made significant adjustments to adapt to the sudden changes caused by...
Editeur : Palgrave Macmillan
Parution : 2022-04-22

Format(s) : PDF, ePub
168,79 €
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Télécharger le livre : The Artification of Luxury Fashion Brands
Marta Massi , Alex Turrini
The Artification of Luxury Fashion Brands
Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies,...
Editeur : Palgrave Pivot
Parution : 2020-06-18
Collection : Palgrave Studies in Practice: Global Fashion Brand Management
Format(s) : PDF, ePub
68,56 €
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