Téléchargez le livre : Consumption, Production, and Entrepreneurship in the Time of Coronavirus

Consumption, Production, and Entrepreneurship in the Time of Coronavirus

A Business Perspective of the Pandemic de

, ,

Éditeur :

Palgrave Macmillan


Paru le : 2022-04-22

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Description

This book examines the impact of the continuing COVID-19 crisis on consumers and businesses. With stay-at-home orders and social distancing measures mandated by governments worldwide, businesses have made significant adjustments to adapt to the sudden changes caused by the pandemic. The book aims to understand what settling and thriving in the “new normal” have meant for businesses around the world. This book is divided into sections on production, consumption, and entrepreneurship and explores how consumer psychology has changed while also evaluating new digital business opportunities afforded by the pandemic. By bringing together psychology and marketing scholars, this interdisciplinary book will inform research on how businesses adapt to crises. 
Pages
208 pages
Collection
n.c
Parution
2022-04-22
Marque
Palgrave Macmillan
EAN papier
9783030931681
EAN PDF
9783030931698
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
20
Taille du fichier
2836 Ko
Prix
168,79 €
EAN EPUB
9783030931698
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
20
Taille du fichier
594 Ko
Prix
168,79 €

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