Whisky

Technology, Production and Marketing

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Éditeur :

Academic Press


Paru le : 2014-08-12



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Description
Whisky: Technology, Production and Marketing explains in technical terms the science and technology of producing whisky, combined with information from industry experts on successfully marketing the product. World experts in Scotch whisky provide detailed insight into whisky production, from the processing of raw materials to the fermentation, distillation, maturation, blending, production of co-products, and quality testing, as well as important information on the methodology used for packaging and marketing whisky in the twenty-first century. No other book covers the entire whisky process from raw material to delivery to market in such a comprehensive manner and with such a high level of technical detail. - Only available work to cover the entire whisky process from raw material to delivery to the market in such a comprehensive manner - Includes a chapter on marketing and selling whisky - Foreword written by Alan Rutherford, former Chairman and Managing Director of United Malt and Grain Distillers Ltd.
Pages
444 pages
Collection
n.c
Parution
2014-08-12
Marque
Academic Press
EAN papier
9780124017351
EAN PDF
9780124046030

Informations sur l'ebook
Nombre pages copiables
44
Nombre pages imprimables
44
Taille du fichier
9800 Ko
Prix
79,07 €
EAN EPUB SANS DRM
9780124046030

Prix
79,07 €

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