Téléchargez le livre : Chinese Consumers and the Fashion Market

Chinese Consumers and the Fashion Market

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Éditeur :

Springer


Collection :

Springer Series in Fashion Business

Paru le : 2018-03-09

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168,79 €
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Description

This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time.  The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional and new industry segments in the context of China’s recent and massive economic boom. As such, the book offers an invaluable reference guide for all academics and practitioners interested in the Chinese fashion market. 
Pages
212 pages
Collection
Springer Series in Fashion Business
Parution
2018-03-09
Marque
Springer
EAN papier
9789811084287
EAN PDF
9789811084294
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
21
Taille du fichier
2970 Ko
Prix
168,79 €

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