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Télécharger le livre : Chinese Consumers and the Fashion Market
Ting Chi , Jin Su , Yingjiao Xu
Chinese Consumers and the Fashion Market
This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing...
Editeur : Springer
Parution : 2018-03-09
Collection : Springer Series in Fashion Business
Format(s) : PDF
168,79 €
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