Télécharger le livre :  Thriving in a New World Economy
This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy. The focus of the conference and the enclosed papers is on global marketing...

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Parution : 2015-10-20
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Télécharger le livre :  Proceedings of the 1995 World Marketing Congress
This volume includes the full proceedings from the 1995 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world.This volume resents papers on various topics...

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Parution : 2015-06-29
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Télécharger le livre :  Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing...

Editeur : Springer
Parution : 2015-06-26
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Télécharger le livre :  Proceedings of the 1997 World Marketing Congress
This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective.This volume presents papers on various...

Editeur : Springer
Parution : 2015-06-25
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Télécharger le livre :  Global Perspectives in Marketing for the 21st Century
This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a...

Editeur : Springer
Parution : 2015-06-09
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Télécharger le livre :  Marketing in Transition: Scarcity, Globalism, & Sustainability
This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. The focus of the conference and the enclosed papers is on marketing thought and...

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Parution : 2015-06-03
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Télécharger le livre :  Cultural Perspectives in a Global Marketplace
This volume includes the full proceedings from the 2010 Cultural Perspectives in Marketing Conference held in Lille, France with the theme Cultural Perspectives in a Global Marketplace.This volume presents papers on various topics including marketing management,...

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Parution : 2015-05-29
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Télécharger le livre :  Proceedings of the 1988 International Conference of Services Marketing
This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. It provides a variety of quality...

Editeur : Springer
Parution : 2015-05-27
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Télécharger le livre :  Proceedings of the 1998 Multicultural Marketing Conference
?This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on...

Editeur : Springer
Parution : 2015-05-19
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Télécharger le livre :  Proceedings of the 1996 Multicultural Marketing Conference
This volume includes the full proceedings from the 1996 Multicultural Marketing Conference presented by the Academy of Marketing Science (AMS) and Old Dominion University in Virginia Beach, Virginia. The focus of the conference and the enclosed papers is on marketing to...

Editeur : Springer
Parution : 2015-05-19
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Télécharger le livre :  Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference
?This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour,...

Editeur : Springer
Parution : 2015-05-18
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Télécharger le livre :  Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held in Las Vegas, Nevada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour,...

Editeur : Springer
Parution : 2015-05-13
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Télécharger le livre :  Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing...

Editeur : Springer
Parution : 2015-05-12
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Télécharger le livre :  Minority Marketing: Research Perspectives for the 1990s
This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s. It provides a variety of quality research in the field of minority marketing in...

Editeur : Springer
Parution : 2015-05-08
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Télécharger le livre :  Minority Marketing: Issues and Prospects
This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority marketing in order to...

Editeur : Springer
Parution : 2015-05-08
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Télécharger le livre :  Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1988 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing...

Editeur : Springer
Parution : 2015-05-08
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Télécharger le livre :  Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour,...

Editeur : Springer
Parution : 2015-05-05
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Télécharger le livre :  Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1991 Academy of Marketing Science (AMS) Annual Conference held in Fort Lauderdale, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy,...

Editeur : Springer
Parution : 2015-04-27
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Télécharger le livre :  Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large,...

Editeur : Springer
Parution : 2014-11-05
Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science PDF

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