Tous les livres numériques de la collection "Palgrave Advances in Luxury" - Palgrave Macmillan

5 Livre(s)
Télécharger le livre : Sustainable Luxury
Sustainable Luxury
Navdeep K. Athwal , Claudia E. Henninger
?This book addresses the issue of sustainability in the luxury industry, which has become a major topic of concern for brand managers, scholars, policy-makers, the media, and academia. Spanning 13 chapters, the authors provide insights from developed and developing...

Editeur : Palgrave Macmillan
Parution : 2022-08-11
Collection : Palgrave Advances in Luxury PDF, ePub

179,34 €
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Télécharger le livre : The Value of Luxury
The Value of Luxury
Beata Stepien
What does luxury value mean?What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers...

Editeur : Palgrave Macmillan
Parution : 2020-10-12
Collection : Palgrave Advances in Luxury PDF, ePub

137,14 €
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Télécharger le livre : Digitalization in the Luxury Fashion Industry
Digitalization in the Luxury Fashion Industry
Anna Cabigiosu
The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape, and is set to continue expanding over the next years. Exploring the effects of digitalization, this book aims to increase our understanding of the key...

Editeur : Palgrave Macmillan
Parution : 2020-07-13
Collection : Palgrave Advances in Luxury PDF, ePub

126,59 €
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Télécharger le livre : Interpretations of Luxury
Interpretations of Luxury
Linda Lisa Maria Turunen
Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ‘luxury’ in today’s world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a...

Editeur : Palgrave Macmillan
Parution : 2017-09-15
Collection : Palgrave Advances in Luxury PDF, ePub

147,69 €
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Télécharger le livre : New Luxury Management
New Luxury Management
Fabrizio Maria Pini , Emmanuelle Rigaud-Lacresse
Presenting a vision of the luxury sector and its management, this edited book describes “the new luxury” through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of “luxury” are linked to specific resources...

Editeur : Palgrave Macmillan
Parution : 2017-01-12
Collection : Palgrave Advances in Luxury PDF, ePub

116,04 €
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