Tous les livres numériques de la collection "Palgrave Studies of Marketing in Emerging Economies" - Palgrave Macmillan

4 Livre(s)
Télécharger le livre : Digital Business in Africa
Digital Business in Africa
Ogechi Adeola , Jude N. Edeh , Robert E. Hinson
This edited volume seeks to examine how enterprises in Africa can utilize digital technologies and innovations in creating value for their customers and clients in order to increase effectiveness and efficiency. Through social media, businesses are increasingly reaching...

Editeur : Palgrave Macmillan
Parution : 2022-06-29
Collection : Palgrave Studies of Marketing in Emerging Economies PDF, ePub

137,14 €
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Télécharger le livre : Marketing Communications and Brand Development in Emerging Markets Volume II
Marketing Communications and Brand Development in Emerging Markets Volume II
Ogechi Adeola , Robert E. Hinson , A. M. Sakkthivel
Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot business performance...

Editeur : Palgrave Macmillan
Parution : 2022-05-24
Collection : Palgrave Studies of Marketing in Emerging Economies PDF, ePub

158,24 €
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Télécharger le livre : Marketing Communications and Brand Development in Emerging Economies Volume I
Marketing Communications and Brand Development in Emerging Economies Volume I
Ogechi Adeola , Robert E. Hinson , A M Sakkthivel
Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost business performance...

Editeur : Palgrave Macmillan
Parution : 2022-05-04
Collection : Palgrave Studies of Marketing in Emerging Economies PDF, ePub

168,79 €
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Télécharger le livre : Marketing Brands in Africa
Marketing Brands in Africa
Samuelson Appau
This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the ‘last frontier’ of global brands, very little research exists that examines brands and branding in this...

Editeur : Palgrave Macmillan
Parution : 2021-09-11
Collection : Palgrave Studies of Marketing in Emerging Economies PDF, ePub

168,79 €
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