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Télécharger le livre : Advances in National Brand and Private Label Marketing
Juan Carlos Gázquez-Abad , Francisco J. Martínez-López , Anne Roggeveen
Advances in National Brand and Private Label Marketing
The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand...
Editeur : Springer
Parution : 2019-04-30
Collection : Springer Proceedings in Business and Economics
Format(s) : PDF, ePub
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