Dr Antonio Messeni Petruzzelli is research fellow at the Politecnico di Bari (Italy), where he teaches Technology Strategy. A PhD. In Innovation Management and visiting scholar at the IESE Business School (Barcelona, Spain), his research interests mainly concern the area of innovation management, including themes such as value creation and appropriation, knowledge creation and transfer, and inter-organizational relationships. In these topics he has published several articles with international journals and presented papers at conferences around the worl.
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Télécharger le livre : When Tradition Turns Into Innovation
Antonio Petruzzelli , Vito Albino
When Tradition Turns Into Innovation
Starting from the increasing difficulties firms face to create new value for customers and achieve competitive advantage, this book proposes an innovative strategy to sustain innovation at the product level, based on the notion of tradition. Specifically, the authors...
Editeur : Chandos Publishing
Parution : 2014-03-14

Format(s) : PDF sans DRM
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