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Télécharger le livre : Aerospace Marketing Management
Jonathan Aflalo , Christophe Bénaroya , Philippe Malaval
Aerospace Marketing Management
This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector.This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It...
Editeur : Springer
Parution : 2013-11-12
Collection : Management for Professionals
Format(s) : ePub
79,11 €
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