Cristina Vaz de Almeida is a PhD Researcher, expert on health literacy. Director of Post-Graduate studies in Health Literacy (ISPA). Coordinator and author of several books, chapters, articles in health literacy, health communication, social marketing, health marketing. Invited professor at several universities in Portugal, editor, lecturer, and research consultant, with extensive experience in coordination a teaching advanced training in health literacy in several health organizations and academia since 2011. In 2022, she was nominated member of the standard committee for the International Health Literacy Association (IHLA) as the only Portuguese-speaker researcher in the committee.