Ming L. Wang, Northeastern University, USA.
Télécharger le livre :  Shaping China's Global Imagination

A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.
Editeur : Palgrave Macmillan
Parution : 2013-12-18
Collection : Palgrave Macmillan Series in Global Public Diplomacy
Format(s) : PDF
52,74

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Télécharger le livre :  Soft Power in China

This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image. These case studies invites the reader to...
Editeur : Palgrave Macmillan
Parution : 2011-01-03
Collection : Palgrave Macmillan Series in Global Public Diplomacy
Format(s) : PDF
94,94

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Télécharger le livre :  Electrochemistry of Nucleic Acids and Proteins

DNA (sometimes referred to as the molecule of life), is the most interesting and most important of all molecules. Electrochemistry of Nucleic Acids and Proteins: Towards Electrochemical Sensors for Genomics and Proteomics is devoted to the electrochemistry ofDNA and...
Editeur : Elsevier Science
Parution : 2005-12-19

Format(s) : PDF sans DRM
353,42

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Télécharger le livre :  Technology and Safety of Marine Systems

Traditionally society has regulated hazardous industries by detailed references to engineering codes, standards and hardware requirements. These days a risk-based approach is adopted. Risk analysis involves identifying hazards, categorizing the risks, and providing...
Editeur : Elsevier Science
Parution : 2003-07-22

Format(s) : PDF sans DRM
130,82

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