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Télécharger le livre : Sharing Behavior of Brand Crisis Information on Social Media
Li'e Liang , Changzheng Yang , Feng Yue , Hanxiong Zhu
Sharing Behavior of Brand Crisis Information on Social Media
This book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Weibo), performs research on influence mechanism of brand-crisis information-sharing behavior on social media from contextual perspective. The book...
Editeur : Springer
Parution : 2022-01-19

Format(s) : PDF, ePub
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