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Télécharger le livre : Brand Machines, Sensory Media and Calculative Culture
Sven Brodmerkel , Nicholas Carah
Brand Machines, Sensory Media and Calculative Culture
This study argues that the defining feature of contemporary advertising is the interconnectedness between consumer participation and calculative media platforms. It critically investigates how audience participation unfolds in an algorithmic media infrastructure in...
Editeur : Palgrave Macmillan
Parution : 2016-10-27

Format(s) : PDF, ePub
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